Official announcement! Hangzhou Needle Expo is coming! Creating an underwear e-commerce supply chain procurement festival

2020年9月27日-28日，让我们拥抱“电商直播”，让您的企业先人一步顺风而起。我们在“电商之都”杭州与大家不见不散！期待大家共同参与到这场中国针织内衣行业电商年度盛会！

 The 2020 CKIW Shenzhen International Knitwear Expo has just come to a close, injecting a "booster" into the development of the knitwear industry and even the entire textile industry, bringing hope for the rapid recovery of industry enterprises. The CKIW team, without stopping, has set its sights from Shenzhen to Hangzhou, preparing to set off another "new wave" of underwear e-commerce.

       On September 27-28, CKIW will host the Hangzhou International Knitwear Expo and Hangzhou Underwear E-commerce Supply Chain Procurement Festival at the Hangzhou International Expo Center!

▲On-site at the 2020 Shenzhen International Knitwear Expo

▲The 2020 Shenzhen International Knitwear Expo was bustling with crowds

As we all know, the outbreak of the pandemic in 2020 disrupted the business rhythm of the whole world, but in a sense, it accelerated the development of the "new trend" of Internet plus, namely "short video and e-commerce live streaming". With the imminent arrival of the 5G era, led by the corresponding technological revolution, higher-definition content, video marketing, and large-scale high-definition live streaming will all explode. E-commerce will evolve from traditional e-commerce to micro-commerce, and then to social e-commerce, and next, it will fully enter the era of live streaming e-commerce!

      Just as Jack Ma once said, "If post offices don't work hard, SF Express will succeed; if communication companies don't work hard, WeChat will succeed; if shopping malls don't work hard, Taobao will succeed; if the market doesn't work hard, it's time for internet celebrity live streaming to take its turn." With the support of 5G technology, e-commerce live streaming will gradually become a form of consumption in people's lives. The new e-commerce model of "short video + live streaming" has become an irresistible trend.

      It is understood that currently, over 300 million users have shared their lives through short videos, and short videos are poised to become the "mainstream cultural consumption form" of the new generation. This implies that nearly half of China's 700 million mobile users are utilizing short videos. With the advent of the 5G era, not only will it enhance the network speed and reduce network congestion for live streaming e-commerce, but it will also directly bring clearer picture quality. Furthermore, consumers can experience immersive online shopping from the comfort of their homes, enhancing the fun and interactivity of live streaming e-commerce. This, to some extent, fosters stronger connections between people, goods, and places, boosting the credibility of live streaming. Evidently, live streaming e-commerce is poised for an unprecedented explosion, potentially forming a market worth hundreds of billions.

 Amidst the current global pandemic, the foreign trade market has been hindered, with orders dropping by an average of over 40%. Switching to domestic sales is also challenging. As textile and apparel enterprises resume work and production, they must actively seek ways to save themselves, and embracing the new opportunity of "e-commerce live streaming" is the best choice.

      However, despite the rise of short videos bringing a significant dividend to the development of e-commerce live streaming, top influencers like Li Jiaqi and Wei Ya have made sales exceeding ten million yuan within just three minutes of starting their broadcasts, with products selling out in just a few counts... Their ability to drive sales has made numerous brands and merchants eager to collaborate with them.

       However, a robust product supply chain behind it is the key to the effectiveness of e-commerce operations. As industry competition intensifies, the marginal effect of user growth brought by traffic investment is gradually decreasing. This places more demands on the refined operation and supply chain capabilities of live streaming e-commerce platforms. The industry urgently needs a large-scale procurement platform that links both ends of the supply chain.